The Law Enforcement Social Media podcast is the most powerful community policing,
marketing and communication tool available to law enforcement today. With the LESM Podcast, social media managers from police, sheriff, highway patrol, and other law enforcement organizations can learn new tools and techniques, as well as the latest trends and news, surrounding law enforcement social media.
Twitter has pulled the firehose or their feed from at least one tool used by law enforcement, GeoFeedia. This stems from a complaint filed by the ACLU. An article was written by a Nicole Ozer, the Technology & Civil Liberties Policy Director of the ACLU in Northern California. Her article is titled, Agencies are using spying software to conduct digital surveillance. The purpose for her article was to call for community control in decision-making around policing.
She cited that Fresno PD was using a piece of software to identify threats to public safety by monitoring hashtags such as BlackLivesMatter, DontShoot, ImUnarmed, Police Brutality and ItsTimeForChange
They requested records from 63 law enforcement agencies and found that 20 of them were using social media networking surveillance tools.
They didn’t find that the use of the software was put up for vote, debate, community input or any public notice about the use of the software. She attempts to persuade the reader that the purpose for the surveillance is racially motivated.
Twitter has answered the call when it comes to products like Facebook Live
Slowly rolling out Periscope Producer, which allows creators to stream to a special URL using desktop streaming software and various cameras
You won’t notice anything really on the viewing end, other than the creator will be able to put overlay graphics on the screen, take Skype call-ins and show sponsorship reels.
We are teaching an Introduction to Law Enforcement Social Media class on Thursday, October 20th in Santa Ana, California and we will also be in Fontana, California on November 3rd. You can learn more about our upcoming classes by visiting lawenforcement.social/training
If you would like training for your agency, reach out to us via Facebook, Twitter, or our website and we’ll be happy to get your agency trained up on topics ranging from learning the basics of law enforcement social media to how to create awesome videos for public service announcements to advanced social media trips.
User Generated Content - What Is It?
Content which is provided by your community
Why Use It?
It helps with the 70%, 15%, 15% rule
70 - Content your community is interested in
15 - Content regarding the profession
15 - Content about your organization
Solicits engagement from your community and gets them involved
Draws more followers since they have an opportunity to be part of your page
Helps you keep your page fresh with different content
How to get the content
Have it sent to you via private messenger on Facebook
Set-up a dropbox file and send the community or individual the link
Simply drag content
Share link or send via email or social media
Link will stay good for 3 days
User simply opens email and clicks on media
You can create various canvases, but max single file is 5GB
Ideas for content
Have families create a 10 second Halloween or Christmas safety video tip. Stitch these videos together to create a PSA
Have families submit photos of their Christmas lights or decorations
Have local bars and tavern owners do a quick 10-second video message about using designated drivers
Kids and teens can create their own safety tip videos or pictures
Crossing the street
Walking at night
Locking your residence
Locking your vehicle
Shredding personal information
If you are including businesses, make sure to open your request up to everyone. Don’t show favoritism.
Have clear explanations and instructions somewhere on your social media platforms or website, review all video in its entirety prior to posting or editing
Thank you for joining us for this episode and we’ll be posting the show notes for this episode on LawEnforcement.Social on Monday, October 17th.
If you sign up for our newsletter, you’ll get an advanced copy of the show notes, including some additional content not discussed here on the show, or available to readers of our blog.
Stay safe, always think positive and watch your six.